The PS4 is selling incredibly well, too well in fact. Ever since its launch last year, Sony have been constantly trying to keep up with the high demand for units across the world. Whilst speaking to Trusted Reviews, Sony’s UK Managing Director Fergal Gara admitted that the lack of stock may have lost Sony some customers.
There is some speculation that the lack of availability of the PS4 may encourage some customers to buy the very much in stock and recently reduced in price Xbox One. Sony are hoping that the Holiday season will allow them to recover their losses.
“Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”