The PS4 is selling incredibly well, too well in fact. Ever since its launch last year, Sony have been constantly trying to keep up with the high demand for units across the world. Whilst speaking to Trusted Reviews, Sony’s UK Managing Director Fergal Gara admitted that the lack of stock may have lost Sony some customers.

“We haven’t yet caught up with the initial demand across Europe.” Admitted Gara, “We are still dealing with the day one market.” He added:

“We are very close to being in a full supply situation, but we are not quite there yet.”
“We are in a bit better shape in the UK, but there are countries that are still selling out every last unit that drops into the market on a weekly basis, a good example at the moment would be Germany who had phenomenal sales figures last week, but they just haven’t had enough stock so far.”

There is some speculation that the lack of availability of the PS4 may encourage some customers to buy the very much in stock and recently reduced in price Xbox One. Sony are hoping that the Holiday season will allow them to recover their losses.

“We have spent a lot of time at E3 talking about the plan for Christmas and I think we’ve got enough exciting content to be able to rekindle that interest,” he said.

“Anyone who may have said ‘forget about it, I will leave it for a while’, I think we have enough of a story now to say to them that they should reassess.”

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