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Zynga Doubling Down On Mobile

Don Mattrick has revealed in an interview Zynga’s plans to recover in the mobile space, with new incarnations of Farmville and Words With Friends.

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By their standards, Zynga has fallen from grace, from 300 monthly MAUs (million active users) in 2012 to 112 MAUs today. Mattrick, who is often credited by his peers for turning around the Xbox business when he was at the helm, spent the past year trimming the company down amidst steady losses.

Apparently, now is when Zynga is staging their comeback, with reboots of their most famous franchises. Aside from Farmville 2 and Words With Friends, there will be new mobile-optimized versions of Draw Something, and Zynga Poker.

Mattrick is expected to unveil his plans in a Morgan Stanley investor conference in San Francisco soon.


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