Candy Crush is played by millions of people around the world and yet the game has often been criticized for its microtransactions which many claim make it a not so free to play game.
In an interview with IGN, King Games Guru (that’s the actual job title) Tommy Palm explained that he believes the free-to-play is a good one and that more developers should explore it. He said: “The micro-transaction is so strong and it’s definitely a much better model. I think all companies have to transition over to that. If you talk to many hardcore gamers, they’re not happy about it right now, but if you asked them about the long term, “Do you want to continue playing your favourite game for years to come?’ And the answer will be yes.”